Mobility-as-a-Service pioneer presents “Mobility Budget”

  • REACH NOW presents the “Mobility Budget” and the current product portfolio at the leading international trade fair GPTS
  • The “Mobility Budget” enables employees to book and pay for various mobility options based on apps
  • REACH NOW is used by over 7 million people in 21 cities

Stuttgart. REACH NOW will be present at the Global Public Transport Summit (GPTS) in Stockholm from 9 to 12 June 2019 in Hall A. In addition to the current product portfolio, the Mobility-as-a-Service pioneer will be presenting the “Mobility Budget” for the first time. The GPTS has been around for 130 years and is according to its own data the largest fair on sustainable mobility.

With “Mobility Budget,” employers provide their employees with a flexible monthly budget for their daily commute to work and for free time, which can be used for all types of mobility options. Employers can automatically allocate funds to their employees accounts via the REACH NOW apps that are stored for private use for the entire calendar month. Employees can use the “Mobility Budget” credit based on their personal preference and book and pay for various mobility services using REACH NOW’s multimodal apps. The service includes bus and train, car sharing services car2go and DriveNow, the ridehailing service mytaxi, and rental bikes. All offers can be booked and paid for directly via REACH NOW apps – depending on availability in the respective city. The app-based offering is being tested by 3,000 Daimler Financial Services employees in Germany as part of a pilot project.

REACH NOW products used by over 7 million people

“The Global Public Transport Summit is the ideal platform for us to present our MaaS platform and our latest innovation ‘Mobility Budget’ to international visitors.”, said REACH NOW CEO Daniela Gerd tom Markotten. “We are delighted that more than 7 million people already use our products today. Now, with the ‘Mobility Budget’ we have an offer that is very well received by companies. More and more companies want to offer their employees solutions that go beyond a company car and rely on the flexibility of Mobility-as-a-Service.”

In addition to the “Mobility Budget,” additional Mobility-as-a-Service (MaaS) offerings will be presented in Stockholm: With REACH NOW’s on-demand technology, the tech company offers supplement to local public transportation that can be used as another transportation option when transit service is sometimes less frequent or underserved such as in the evening. For example, since October 2018, REACH NOW’s on-demand technology has been providing ridesharing trips in Mercedes-Benz vehicles in Los Angeles, CA and since June 2018 in Stuttgart, Germany. REACH NOW will also showcase support for digital marketing services and technology that has proven to be successful across a variety of public transit agencies to help increase awareness and app downloads.

Karsten Nagel
Chief Executive Officer
+49 176 30 925642


REACH NOW  is one of the five verticals of the Mobility Joint Venture of the BMW Group and Daimler AG. The joint venture brings together two innovative companies that provide multimodal experiences for millions of people around the world: moovel is the Mobility-as-a-Service pioneer, providing access to various mobility options and mobile ticketing for millions of passengers. ReachNow is the first company to offer both car sharing and ride-hailing in an app in Seattle and Portland. The services are offered in 21 cities and are currently used by more than 7 million people. In the first quarter of 2019, 7.7 million transactions were processed through REACH NOW’s apps. The goal of the new company REACH NOW is to become the leading MaaS platform. Mobility-as-a-Service stands for the bundling of different types of passenger transport, such as bus and train, car sharing, ride tailing and bike sharing in one app. Booking and payment are made conveniently via an integrated customer account.

About Global Public Transport Summit (GPTS)
The international trade fair, which takes place every two years, is considered one of the most important events in the urban mobility industry. Under the trade fair motto “The Art of Public Transport”, the organiser “Union Internationale des Transport Publics” (UITP) invites industry experts to discuss creative, regional and urban mobility concepts. In addition to the conferences, international companies will present their innovations and product solutions at the fair. During the conference, public speakers and other opinion leaders from the industry will discuss the challenges and future prospects of the mobility sector.

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