• With its new cooperation with TIER Mobility, moovel (becomes REACH NOW) is adding e-scooters to its multimodal mobility app
  • Via the REACH NOW app, users can easily book and pay for the service
  • The e-scooter service can currently be used in fifteen German cities via REACH NOW app

Berlin – moovel Group GmbH (becomes REACH NOW) announces today a cooperation with TIER Mobility. With TIER, moovel complements its mobility service portfolio with e-scooters and offers a further option to go the last mile. With TIER’s integration into the REACH NOW app, users can book and pay for e-scooter rides. TIER can already be used in the fifteen German cities of Berlin, Bonn, Cologne, Düsseldorf, Frankfurt, Hamburg, Hannover, Heidelberg, Ludwigshafen, Mannheim, Munich, and Münster via the REACH NOW app.


Besides the carsharing services car2go and DriveNow (becomes SHARE NOW), the ride-hailing service FREE NOW (formerly mytaxi), the bikesharing service Nextbike, and in some cities public transport, e-scooters are now also accessible to REACH NOW users. As of now, the service is available in the multimodal app. The REACH NOW app can be used to find and rent the closest TIER e-scooter. When a rental begins, users can ride their scooters on road or cycle paths. After the ride, users can end their rental directly in the app. Users can then use either their mobility budget or a deposited payment option to pay for the e-scooter service.


“The cooperation with TIER is another milestone on our way to a globally leading, open MaaS platform”, says Ulrich Edelmann, Chief Strategy Officer moovel Group GmbH (becomes REACH NOW). “By adding TIER’s e-scooters to our portfolio, we provide a seamless door-to-door mobility experience for our users.”


“With the integration into the REACH NOW App, we are taking the next big step towards linking TIER micromobility with public transport”, adds Lawrence Leuschner, Chief Executive Officer TIER Mobility GmbH.


moovel Group GmbH (becomes REACH NOW)
Karsten Nagel
Chief Executive Officer
+49 176 30 925642


TIER Mobility GmbH
Bodo Braunmühl
Director of Communications
+49 178 55 44 552


About moovel Group (becomes REACH NOW)
The moovel Group – one of the five mobility joint ventures of the BMW Group and Daimler AG – is expected to be renamed REACH NOW Group GmbH in mid-2019. moovel (becomes REACH NOW) offers multimodal experiences for millions of people around the world. moovel is the Mobility-as-a-Service pioneer, providing access to various mobility options and mobile ticketing for millions of passengers. The services are offered in 22 cities and are currently used by 7.5 million people. In the first half of 2019, 16.4 million transactions were processed via moovel’s apps. The goal of the new company REACH NOW is to become the leading MaaS platform. Mobility-as-a-Service stands for the bundling of different types of passenger transport, such as bus and train, car sharing, ride-hailing and bikesharing and e-scooters in one app. Booking and payment are made conveniently via an integrated user account.


About TIER Mobility
TIER Mobility wants to change mobility for the better. The leading European company in the field of shared micromobility services wants to make a significant contribution to the change in the transport sector by offering alternatives to the car together with other emission-free means of transport, by freeing cities from emissions and traffic jams and by placing sustainable processes and safety at the centre of its activities.


TIER Mobility started operations in October 2018 and operates today in more than 40 cities in twelve European countries. The company has its headquarters in Berlin and employs around 300 people. The company’s founders are Lawrence Leuschner, Matthias Laug and Julian Blessin. TIER’s investors come from Germany (Point Nine, Speedinvest), France (White Star Capital), Scandinavia (Northzone), Spain (Kibo), Poland (Market One Capital) and Portugal (Indico). In addition, there are individual investors such as Formula 1 world champion Nico Rosberg.


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