moovel is becoming REACH NOW

One platform for a free and open city

We’re changing names, but not missions.

As REACH NOW, we’ll be part of the mobility joint venture between BMW Group and Daimler AG.

This is a completely new on-demand ecosystem that combines car sharing, ride-hailing, parking, charging, and multimodality from a single source.

REACH NOW will sit right in the middle - combining its best services into an open platform.

We believe that by giving people easier access to innovative services and means of transportation, we can give them the tools to unlock new freedoms.

The time to rethink the city is now. Join us in reimagining what’s possible.

Our mission remains: to transform cities by providing the most convenient and sustainable mobility options. We’re more dedicated than ever to exploring new and innovative ways of getting around to achieve our vision. A world without traffic jams.

Learn more

Our Urban Mobility Products

The mobility of the future


The one app for all your mobility needs – the REACH NOW app lets you search, and book carsharing, bikesharing, taxi and e-scooter services. Additionally, you can also plan your journey with your prefered mode of public transportation.

The REACH NOW app is the only platform in Germany which combines up to five different mobility options in various cities. The app can be used everywhere where integrated mobility providers are available.

Mobility Budget

The mobility budget is a monthly digital allowance for employees. It can be used for the utilization and payment of all mobility services integrated in the REACH NOW app.

The REACH NOW mobility budget empowers companies to make contributions to a sustainable solution for mobility and increase overall employee satisfaction. Moreover, the mobility budget offers companies a complete solution, by using its pay-per-use approach which achieves the highest cost efficiency and is also optimized for taxation.