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Internet Marketing is a highly dynamic, ever-changing industry covering a vast array of offerings to target your users, prospects, and customers. Keeping up with the options, trends, tools, algorithms, and techniques can be a daunting task. Reach can help you achieve success by examining your current online visibility, explaining the strengths and limitations of Internet Marketing, and by helping you determine realistic goals. Our Internet Marketing specialists in Charlotte will then plan, launch, and continually optimize your campaigns to ensure an optimal return on investment.

Our services include:

• Internet Marketing Strategy Development
• Search Engine Marketing

o Search Engine Optimization

o Paid Placement (Pay-Per-Click) Management

o Paid Inclusion Feed Creation & Management

• Shopping Search Feed Creation & Management
• Email Marketing
• Affiliate Marketing
• Media Placement
• Behavioral Targeting
• Website Analytics
• Conversion Tracking, Reporting, & Analysis

We continually show that online marketing is the most cost-effective way to reach customers. By using creative design, continual optimization, and new based techniques, we take your industry knowledge and translate it into targeted campaigns with measurable results.

Our services include everything from creating and managing campaigns targeting millions of prospects to providing clients training on Google Analytics or Google AdWords to manage campaigns themselves.

Even if you just want proof that online marketing can truly serve your needs, we have a strategy that will work. Each day, we help clients earn targeted site traffic using the following proven techniques:

• Search Engine Marketing (SEM)

Search engines drive 93% of internet traffic. Perhaps more notable, visitors who find you through search are actively seeking your product or service, meaning they're often "pre-qualified" as valuable prospects. Given that 79% of U.S. adults go online, and 97% never look beyond the top 3 results, any marketer will tell you that you can't afford to not be near the top of the search results for the terms that matter to you. Our SEM services consist of two distinct but related practice areas:

• Pay-Per-Click Advertising (PPC) - The most targeted advertising medium in the world is both cost effective and customizable to any industry, any market, and any budget level. Work with our team of paid-search advertising experts to find the keywords with the best ROI, create and optimize campaigns and landing pages to improve conversions, and track your progress on a weekly basis.
• Search Engine Optimization (SEO) - Whether you need an audit of your existing web site, or market analysis to find target keywords; we have the knowledge to help you improve your organic rankings. We help clients with link building strategy, content optimization, and general best practices to help your site rank well for the terms that matter most to your business.

• Email Marketing

Even as emerging trends spark new ways to communicate almost every day, email continues to be the killer app and often is the best way to reach your customers and prospects. When working with clients to plan email campaigns, design custom email templates, manage the delivery of campaigns, and provide follow-on performance reporting, we prioritize three things:

• Deliverability: To make sure your contacts GET the message

• Relevance: To ensure they CARE

• Action: To ensure we know how they ACT (and how to tailor future messages to them).

All three of these points hit home the same truth about email marketing: it's all about relationships.

Clients trust us with their email marketing needs because we understand the ROI potential at stake and the importance of the relationships behind the list of contacts. Contact us to learn how we can help you do more with your email marketing.

• Social Media Marketing

The explosion of participation in truly interactive sites such as Facebook and YouTube has created an entirely new marketing space. Millions of prospective customers are turning off the TV and radio and turning to social networks, blogs, and sites that focus on user generated content. Communicating effectively within these influential online communities can be extremely valuable, however, best practices are constantly evolving. Our marketing strategists can help you navigate the risks and opportunities to maximize your success.